How the world’s top fashion designers built their empires
- by admin
Building an empire requires the right ingredients, the right people and the right strategy.
These three principles underpin all of the top-tier fashion designers in the world, from the UK to China.
But which ones should you pay attention to when it comes to building your own empire?
Here’s a quick guide.
The right ingredients.
When it comes down to it, no-one wants to spend millions of dollars on a new suit for themselves.
That’s why the top designers in fashion have an eye on a range of different products, with different price points.
“They’ll always look at the market and how to sell to the right person,” says Andrew Hickey, editor-in-chief of fashion magazine Fashions.
“If it’s an understated look that’s popular, it’s probably not going to sell, but if it’s a bold and dramatic look, it will.”
Hickey is the editor- in-chief at Fashionista, a leading fashion magazine, and the author of the bestselling book The Top 100 Designer Collections.
Hickey says there’s a lot to be said for a designer who has a strong foundation in a particular style.
“It’s a big thing for me as an editor to know that I have a very solid foundation in something, that it’s the right style for me, and I can then move on to something else,” he says.
In other words, the first step towards building a strong brand is building a solid foundation.
Hutton is also the designer behind the ‘fancy dress’ label, which is a collection of high-end designer suits that can be tailored to suit any budget.
Hutt says his approach to fashion design has always been about finding a combination of timeless fabrics and innovative ideas, and is not limited to any one category.
“I always try to build things that are timeless, and that are not designed for the 21st century, but timeless for the 20th century,” he said.
“A lot of people think about the 20s, and they think of the high fashion of the 80s, but that’s not what I’m about.”
Hutton says the best way to go about building a successful fashion brand is to focus on quality, and be honest about what you want from your garments.
“When I go to the store, I try to buy the clothes I want to wear, not the clothes they’re selling.
I don’t have to spend $200 on a suit to be good,” he explains.
“People want to have the best suit in the house, and if I can make that a reality, then that’s good enough for me.”
The best strategy.
A brand can’t be a one-size-fits-all approach to building an empire, but it can be a bit of a combination.
The key is to make sure you’re not just using the latest technology to sell your products, but also creating an environment that allows you to build a real, lasting relationship with your customers.
For example, Hutton uses Instagram to show his creations, but he also uses Instagram-like marketing tools to reach out to potential clients.
“There are a lot of brands that just focus on one type of brand, but they don’t understand what it takes to build real relationships with their customers,” he notes.
“You need to understand the psychology of the person that’s looking at the product, and how they feel about that product.
And the way you do that is through Instagram. “
We’re not building a one way street, so you need to build your relationship through other avenues.
And the way you do that is through Instagram.
They can see that I’m a really talented designer and I’m really passionate about my work, and now they can see I can offer something that I’ve been wanting for years.” “
By using Instagram, I can be really open with people that I think might be a little hesitant.
They can see that I’m a really talented designer and I’m really passionate about my work, and now they can see I can offer something that I’ve been wanting for years.”
Hutt also has a Twitter account that he shares pictures of his collections and other products with.
“Twitter has been a huge help to me in building my business, as well as having a really great relationship with my fans,” he told news.com, “so that’s really been a big help in getting the word out about the products.”
The most important thing is to be honest.
If you’re a brand that’s built around a singular brand, then it’s important that you’ve got a good strategy, Hutt explains.
When he launched his brand, Hickey wanted to be “an aspirational brand”, and to focus solely on fashion.
He’s now working on a similar approach for his own brand, so he can build on the success of his own business.
“The strategy I’ve put in place is very much focused on selling my work to the best possible customers, and so
Building an empire requires the right ingredients, the right people and the right strategy.These three principles underpin all of the…